Google Base offers tremendous value for content providers of large and small ecommerce websites.  You can benefit from Google Base regardless of if your site uses one wholesale dropship supplier, three supplier programs, or prefer to take the approach of some of our larger accounts who list products from five to seven wholesale programs on a single site to leverage their traffic for greater sale numbers each month.

Before Google Base, there was simple web crawling which involved indexing the content on a website. But there were challenges: sometimes the web crawler could not find all pages on a site, and, even if a page was crawled, it was often difficult for a computer-based system to understand the meaning of the content.  A bigger issue was how to best get the spider to find your site, especially if you are starting with a new store.

To address some of these issues Google Base was formed. Anyone with content to distribute, and wholesale dropship reseller websites have thousands of products and content, can send their information directly to Google, and do it in an organized and structured format. Google is able to leverage these structured attributes to present information that exactly matches a query. Content providers win because their information becomes more accessible, and reaches people who are looking for exactly what they offer.  At the same time, Google Base makes it easier for users to find specific content and listings that often are located deep within provider sites. For each listing, Google presents a link directly to the page on the content provider's website with full information, saving time and helping people find exactly what they need.