People are always looking for the next big thing and the next new trend. As we get ready to party like its 2009, there are already a few predictions for what will be hot and what will not. Pantone provides color standards to the design industries, and their prediction for the color of 2009 will be shades of bright yellow, specifically "Mimosa", a vibrant shade of yellow. "I think it's just the most wonderful symbolic color of the future," said Leatrice Eiseman, executive director of the Pantone Color Institute. "It's invariably connected to warmth, sunshine and cheer—all the good things we're in dire need of right now."
Several popular fashion designers are including the bright yellow tones, as are home furnishing companies for the upcoming spring lines. While vibrant colors are a natural choice for spring, people are specifically looking for new "bright spots" in the things they buy after much of the darker news they have faced in 2008, and a sunny yellow seems to be turning into the next color trend. Tom Mirabile, vice president of global trends and design at Lifetime Brands, Inc., which includes product brands like Cuisinart, Farberware, and Pfaltzgraff, has already commented on the trends generating from many of the European markets which seem to draw inspiration from yellow for many upcoming products.
What does this mean for your ecommerce business? Should you customize your template design or logo to use mimosa, marigold, or other non-mellow, but still yellow colors? Should you browse your catalog and set yellow toasters, yellow iPod accessories, yellow camping gear, and yellow apparel on special or mark them as featured products? These are all good questions to ask, and reviewing your branding and marketing strategies for promoting your site are something all ecommerce business owners should do as we close the books on 2008 and get ready for 2009. If you are looking for design help for graphics, logos, templates, and marketing materials the Inventory Source Design Team can help. If you are looking for ways to feature new products on your site or need customized data solutions to promote your products on Google Base, NexTag, JellyFish, PriceGrabber, Shopzilla, Amazon, or eBay, just contact the Inventory Source Support Desk for the solutions you need.
While color might not be the most important attribute for you to consider as you evaluate your online sales strategies, it is still good to know that predictions for brightness are already beginning for 2009.
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